CRM & Data Manager 80-100% (m/w/d)

Oswald Nahrungsmittel GmbH is a dynamic and successful company based in the Canton of Zug and a subsidiary of the global Unilever Group. We are passionate about developing excellent products, which we distribute throughout Switzerland. Through our own production facilities and the use of the highest quality raw materials, we can guarantee products of the best. Our promise is to create elegant and simple yet delightful taste experiences that are always a success. We are proud of our Swiss heritage, which stands for premium quality, a passion for taste, and excellent service.

If you're looking for the opportunity to work in a dynamic environment where quality and customer satisfaction are paramount, then you've come to the right place. Become part of our team and help us shape the future of culinary enjoyment!

To strengthen our digital teams, we are looking for someone to start on April 1, 2026 or by agreement.

CRM & Data Manager 80 - 100% (m/w/d)

This role is central to the strategic development of company-wide customer relationship management and the data and customer data strategy in an omnichannel environment. The focus is on the design, use, and optimization of customer data from core systems such as Microsoft Dynamics 365 Business Central, Magento, and the customer engagement platform MoEngage to enable personalized, automated, and measurable customer interactions throughout the entire customer journey.

Your tasks:

CRM & Customer Data Strategy

• Strategic development of the company-wide CRM and customer data strategy with a focus on omnichannel customer engagement, personalization and automation.
• Development, continuous optimization and operational use of segmentations, target group logics and customer journeys to increase campaign relevance and effectiveness.
• Close collaboration with marketing, sales, IT, telesales and customer care center for the conception and implementation of integrated, data-based CRM measures.

• CRM‑Plattform & Product Ownership

  • Product Owner: Responsibility for the Customer Engagement Platform MoEngage in an agile environment, including backlog management, prioritization, and translation of technical requirements into user stories and features.
  • Ensuring stable operation and active participation in 2nd and 3rd level support , including incident analysis, root cause analysis and coordination of solutions with external partners and developers .

• Data architecture, analytics & insights

  • Responsibility for CRM data architecture , data quality and data usage as a basis for analytics, personalization and marketing automation.
  • Technical management of the development of BI reports and dashboards in collaboration with data analysts and data engineers.
  • Analysis and interpretation of customer , campaign and usage data (e.g. segmentations, purchasing behavior, churn analyses) to derive data-based recommendations for action and to optimize customer experience and business performance.
  
  
  • Professional responsibility for customer data and CRM processes across ERP (Microsoft Dynamics 365 Business Central), Magento and MoEngage, including process and stakeholder management.
  • Conceptualization, testing and continuous development of the interfaces for CRM & customer data between ERP, Magento and MoEngage in collaboration with internal departments and external implementation partners.

    ERP Integration & Interface Management

• Leadership & Change Management

  • Leadership, development and coaching of the CRM & Data Team (currently 3 employees) in the areas of campaign management, automation, personalization and data analysis.
  • Support and guidance for change and transformation processes , including the introduction of new tools, processes and ways of working, as well as the provision of training .

Your profile:

• Completed studies in business informatics, data analytics, digital business, business administration or a comparable field.
• Several years of experience in CRM , Customer Data or Marketing Automation environments , ideally in an omnichannel or e-commerce context .
• Experience as a Product Owner or in a comparable interface role between business and IT (backlog management, requirements engineering).
• Very good understanding of CRM data architectures , data quality and customer data processes .
• Experience in collaborating with BI/Analytics teams and the ability to translate analytical results into concrete business recommendations.
• A sound understanding of data-driven marketing and sales processes (segmentation, customer journeys, campaign logic).
• Strong analytical thinking skills, structured working methods, and a high focus on solutions and implementation.
• Experience in leading CRM or data teams and in managing external partners.

Experience in the following areas is a great advantage:

• Practical experience with CRM or marketing automation systems such as MoEngage, HubSpot or Salesforce Marketing Cloud.
• Experience in the ERP environment, ideally with Microsoft Dynamics 365 Business Central, including interface and integration projects.
• Knowledge of the e-commerce environment (e.g., Magento data models, purchasing behavior, conversion analyses).
• Experience with BI dashboards, KPI systems and reporting governance.
• Expertise in customer analytics, churn analysis, or personalization logics.
• Experience in transformation or change projects.

Languages

• German fluent
• Very good English skills, both spoken and written.
• French and Italian are an advantage.

We offer you:

• A thorough onboarding process for your new area of ​​responsibility
• Very interesting and varied tasks with room for initiative
• Working in a positive and motivated environment
• 5-day week (40-hour week at 100% workload)

This role combines strategic CRM thinking, data expertise, and leadership in a key central position. You will actively shape the further development of a Swiss company's CRM and data strategy and influence how customer data is used company-wide. Your work has a direct impact on customer experience, campaign success, operational efficiency, and revenue growth .

Have we sparked your interest?

For any questions, please contact Ms. Simone Jungo at Tel. 041 528 41 60 .

Oswald Nahrungsmittel GmbH, Human Resources Department, Hinterbergstrasse 30, 6312 Steinhausen, www.oswald.ch

Additional Information