Dentsu Tracking is a world-leading expert in the digital transformation of supply chains. As part of the dentsu International network, we bring a wealth of experience in building projects that digitize supply chains to create maximum supply chain transparency and control for governments and brands. With worldwide operations, we draw from unmatched technical and regulatory expertise working with different governments and international organizations on implementing customized tracking and tracing solutions to fight illicit trade. We currently operate the world’s largest tracking and tracing system covering the entire tobacco supply chain of the European Union (EU) region. Our approach is digital and data-driven, moving beyond data collection to data intelligence, bringing maximum value to authorities.