Advertima uses computer vision and advanced AI technology to transform the physical world into a digital media space. Store visitors become directly addressable to brands and media agencies by making available real-time anonymized audience segments already used in online retail media. As a result, Advertima's Audience AI seamlessly integrates with any existing retail media ecosystem, enabling real-time segmentation targeting, performance analytics, and programmatic audience activation without compromising personal data protection. By combining physical and online data, retailers can deliver a high-performance omnichannel media offering on their phygital retail media network.
Advertima Vision AG was founded in 2021 in St.Gallen, Switzerland, by retail, media, and tech experts to become the market-leading Retail Media tech solution for in-store. Advertima is a fast-growing team, working with customers across the globe.
For more information, visit www.advertima.com.