Coop Genossenschaft
4053 Basel, BS, Switzerland
tasks
Advice, planning and conception of CRM campaigns for the Coop Trading formats
Execution of target group selections for CRM campaigns and measuring the success of the campaigns using standardized controlling
Analysis of purchase and behavioral data of Coop customers
Preparation of analytical decision-making bases for retail category management in the context of assortment, product placement, pricing and promotion planning
Conception, creation and further development of data analytics reports and tools
requirements
University degree in economics or social sciences, ideally with a focus on statistics, computer science or data science
At least 3-5 years of professional experience in data analysis and CRM campaign management
Good user knowledge in the use of CRM systems
Experience in using and programming statistical software (SAS, R, Python) and good user knowledge in SQL
A high degree of independence, pronounced customer orientation...