Head of Data & Analytics

To strengthen our team, we are looking for a Head of Data & Analytics (f/m/d) in Zurich for a workload of 80-100% with immediate effect or by appointment

Your tasks

• Project management of tracking concepts for marketing campaigns and data integration, visualization and modelling
• Leading a team of data and tracking specialists
• Responsible for communication between clients, internal media consultants and other stakeholders
• Setup and implementation of the team processes and agile integration into the process framework of Hoy and its partner agencies
• Contact person for questions about MarTech and development of recommendations for action in the event of problems
• Responsibility for the operational development of the Hoy Data Warehouse and other tools developed in-house
• Implementation and controlling of internal projects involving the Tracking and Analytics team
• Conception of analysis requirements in tools such as Google Analytics, Google Marketing Platform or Adobe Analytics
• Implementation of internal and external workshops on relevant topics and trends

your profile

• min. 5 years of operational experience in online analytics, tracking and reporting of marketing campaigns
• Competence in leading and motivating employees as well as agile project management
• Good knowledge of various online marketing tools: Analytics systems (Google Analytics, Adobe Analytics, Tag Manager (GTM, Tealium Adobe), DMPs (Adobe Audience Manager, Salesforce DMP (Krux), Lotame), Google Marketing Platform (GMP)
• Very good understanding (conceptual and operational) of tracking systems such as Floodlight (GMP), Google Ads, Google Analytics, Meta Business Manager or comparable systems
• Experience with data visualization software: Tableau, Google Looker Studio or similar.
• Knowledge of database architecture and SQL
• Successfully completed studies in computer science, economics or comparable disciplines. A technical degree is a plus
• Very good knowledge of German and English

our range

• We maintain a first-name culture and attach great importance to good teamwork
• A workstation with the option of a standing desk and a choice of MacBook or HP
• We work hybrid with flexible division of home office
• There are various team events and regular aperitifs
• You have 5 weeks of vacation per year and the opportunity to compensate for flexitime
• Depending on the situation, you benefit from internal and external further training opportunities and an annual quota of days that are available to you for professional and personal development through conferences, courses and lectures

Are you interested?

Then Alexandra looks forward to receiving your application via Workable