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Data Analysis Intern - 6 months Internship
Depuis sa création, Jaeger-LeCoultre a fait de la précision un art à part entière, en trouvant le parfait équilibre entre savoir-faire pointu et sens artistique, sophistication et finesse esthétique. Fidèle à l'esprit d'invention initié en 1833 par son fondateur Antoine LeCoultre, les artisans de la Manufacture créent des collections à la pointe de la Haute Horlogerie: Reverso, Master, Jaeger-LeCoultre Polaris, RendezVous et Atmos - ce riche héritage construit par la Grande Maison au fil des siècles est une source d'inspiration constante qui ne cesse de repousser les limites à travers des garde-temps sans précédent.
HOW WILL YOU MAKE AN IMPACT?
We are looking for someone who wants to lead the change to build a best-in-class online experience for our Maison through engagement, conversion, and satisfaction.
Someone who has this inner fire to make online experience a #1 priority.
Someone who wants to grow his project management skills while getting involved on operations to make the magic happen.
Someone who is excited to talk engagement, conversion, customer journey, data, and insights all at the same time.
You will be in charge of our data insights, reporting acceleration and dashboarding, acting as the go-to lead to ensure everything is accurately tracked and analyzed to build a culture of continuous incremental improvements.
You will the reporting to the E-Business Manager.
WHAT YOUR MISSION WILL BE ?
Ebusiness and activations
- Monitor weekly e-business report; propose improvements, liaise with Group to make necessary changes
- Coordinate monthly digital cockpit for e-business with insights on why KPIs are evolving from one way or another with main takeaways
- Build A/B testing report format in collaboration with Webmaster and E-Merchandiser to standardize approach in digital cockpit
- Develop monthly report for digital cockpit on how customers are exposed to pre/post purchase services (chat, customer care, etc.), events, masterclasses, exhibitions, reasons to shop in their online journey in partnership with Webmaster
- Build monthly report for digital cockpit on how our flagship is evolving on SEO (keywords in top 3 positions, share of paid/organic, etc.)
- Benchmark online experience from competitors and similar industries; analyze flow on our own flagship and propose new ways to improve experience back by data
- Develop report on how visitors are interacting with CRC online; deep dive on the impact on calls / emails / chat from traffic and most specifically paid media
- Build and implement checkout monitoring and onsite search optimization processes
Media acceleration and owned channels
- Collaborate reporting efforts with Richemont and media team to accelerate on obtaining a 360 view of all placements and their results
- Analyze effects from paid media on flagship site (discovery, engagement, conversion)
- Develop monitoring systems for paid channels (loading time, bounce, lower volumes than usua on traffic)
- Liaise with E-Merchandiser to ensure customer journeys are optimal for paid media; make recommendations on how to improve them
- Create postmortem after each activation on site in collaboration with Webmaster and E-Merchandiser on customer journeys, engagement, and sales, most specifically from paid media and CRM
Change management and housekeeping
- Across internal and external stakeholders, ignite an agile, positive, client focused and solution-oriented mindset; foster collaboration (360 meetings, etc.)
- Embody and provoke omnichannel vision while protecting the ECOM business
- Ensure data science folder on common is structured and up to date
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
You are looking for an internship as part of your studies (Master/bachelor’s degree in business) and you have a first experience in digital experience, ideally within a luxury industry.
You are fluency in French and English including excellent writing skills in both languages. You have experience in analytics and tools such as MS Office, ContentSquare, A/B Tasty, Google Analytics.
You have a sound understanding of project management and you desire to ignite a positive and solution-oriented mindset to serve our clients.
You are known for your curiosity, your enterprising, your autonomous mindset and your ownership spirit.
If so, this opportunity is for you ! Apply now !
HOW DO WE KEEP YOU SMILING?
Our employees are our best assets. By joining Jaeger-LeCoultre, a whole world of opportunities will open to you. Transmission of knowledge are the very soul of what we do: you will access a rich and customized training program. At our offices in Geneva, a modern and stimulating workspace as well as a pleasant restaurant are waiting for you. You will enjoy different benefits including sports classes, home office, attractive private product sales and a large range of other services.
Join us! Drive your own career with Jaeger-LeCoultre!
A major player in watchmaking history since 1833, Jaeger-LeCoultre is the first Manufacture to have been established in the Vallée de Joux, Switzerland. It played a pioneering role by uniting the full range of technical and artistic professions under one roof and made an indelible imprint on watchmaking development by developing legendary watches such as the Reverso, the Duoplan, the Master Control, Geophysic, the Memovox Polaris, the Gyrotourbillon, as well as the Atmos clock. Guided by time-honored know-how and a constant quest for technical enhancements, the master-watchmakers, engineers and technicians craft each watch in harmony with the same passion. Each masterpiece, heir to more than180 years of expertise, benefits from cutting-edge technologies while being crafted in harmony with the noblest traditions of the Vallée de Joux. Building on a vast heritage encompassing 1,242 calibres and 398 registered patents, Jaeger-LeCoultre remains the reference in high-end watchmaking.