Digital Data Analyst and CRO

  • Badenoch & Clark
  • Neuchâtel, Neuchâtel, Switzerland
  • 29/07/2022
Full time Data Science Data Analytics Artificial Intelligence Statistics DevOps

Job Description

Job details

Job Type
Permanent

Full Job Description

Our client is a recognized brand in the watch industry.

MISSIONS

The main mission will be to set up, maintain, analyze and give meaning to the tools and dashboards for monitoring the brand's digital and e-commerce activities, in order to work on optimizing the sites' conversion rate.

Your main activities will be:

  • Manage projects related to the implementation of the Data strategy (collection, processing, storage, visualization, dissemination)
  • Participate in the dissemination of data culture within the company
  • Define, supervise and test the implementation of tagging plans
  • Define, create and maintain dashboards allowing the management of e-commerce activity in collaboration with BI
  • Analyze data to propose actions to optimize conversion and user experience
  • Conduct studies to better understand the brand's customers and detect business opportunities
  • Challenge professions and countries with a view to developing a culture of excellence
  • Define and implement the CRO strategy, in particular by setting up an AB Test and personalization roadmap
  • Work in collaboration with the Digital Marketing team to write the best traffic acquisition strategy
  • Participate in the design of business cases in order to better define the project priorities of the e-commerce roadmap
  • Optimize the implementation of media tags taking into account web performance issues
  • Manage and optimize the collection of cookie consent
  • Keep abreast of trends, industry innovations and website best practices

PROFILE

  • Minimum 4 years of experience in analysis or CRO positions
  • With the benefit of a university education (Bachelor or Master)
  • Expert in Google Analytics and Google Tag Management
  • Mastery of a data visualization tool (Data Studio, Power Bi)
  • Mastery of SQL and Big Query
  • Mastery of e-commerce best practices
  • Knowledge of UX, UI
  • Knowledge of A/B testing tools
  • Knowledge of the Google Cloud Platform environment
  • Knowledge of Magento or equivalent a plus
  • Statistical knowledge and mastery of Python a plus
  • Pragmatic and analytical mind
  • Strong ability to interpret
  • Autonomous
  • Team spirit
  • Curious, proactive and solution-oriented
  • Sense of organization
  • Customer orientation and interpersonal skills
  • Esprit « hands on » et « doer »