We are opening a Product Marketing Program Manager role in our Gastrointestinal & Hepatology division (GIH) Western European HQ team, where you will have the opportunity to launch disruptive AI based innovations that aim to create a new market in the GI field.
The digestive category has the second highest level of new cancer cases — and the second highest number of deaths. Medtronic’s Gastrointestinal & Hepatology division (GIH) is committed to caring for the large, diverse population of Gastrointestinal (GI) patients with products to support them across the continuum of care.
GIH is currently in an expansive and transformational process in which we are continuously offering multiple innovative products in the field of gastrointestinal endoscopy.
We are looking to hire a Product Marketing Program Manager to join our Western Europe (WE) Marketing Organization who will lead all marketing efforts for our Gi Genius intellilgent endoscopy module: the first commercially available computer-aided detection system that uses artificial intelligence (AI) to identify colon polyps during a colonoscopy. This position can be based anywhere across the WE region.
A Day in The Life
You will develop effective strategies and lead the launch of an innovation pipeline, with objective to create and nurture the market for the disruptive AI technology within the GI field.
Your responsibilities may include the following and other duties may be assigned.
You will identify market opportunity & barriers to entry.
You will work with cross-functional team to deliver effective strategies and programs to overcome key identified market adoption barriers
Contribute to and influence the clinical evidence strategy and dissemination tactics
Develop a segmentation strategy to identify and target the right markets for new product launches and expansions
Develop & launch insights based value propositions, supported by effective & qualified marketing toolkits and omni-channel communication plans
Lead new product launches to develop this new market
Setup tracking dashboards with leading & lagging KPIs, supported by quarter business analysis.
Work with stake holders to deliver accurate demand forecast through the integrated business planning process
Serve as technical expert, demonstrating products/service, providing T&E, inservice or tradeshow support and troubleshooting product issues
Train, develop & educate local market developers on selling the therapy and on key market development skills
Build strong relationships with key opinion leaders (KOLs) & society partnerships as well as develop new KOLs to drive a top-down approach to market adoption
Must Have: Minimum Requirements
Experience in working collaboratively across many functions within the organization to develop comprehensive market development strategies
Experience in launching disruptive innovations that leverage emerging trends in healthcare e.g. including artificial intelligence and cloud technology
Strong customer facing skills and notable executive presence coupled with the ability to design solutions at all levels from medical department and purchasing to C-suite
Strong commercial acumen evidenced by experience of working with or within healthcare ( >5 years Marketing & Market Development Experience)
Strong project management orientation with the ability to prioritize and manage a complex list of projects to completion
Bachelor or master’s degree in Business, Marketing or Engineering
Fluent in English and at least 1 other European language
Up to 40% travel required in Western Europe
Nice to Have
Experienced working with gastrointestinal physicians is mandatory.
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.