Customer Profiling usually starts with simple intrinsic criteria such as the age, professional category, language. And having a good knowledge of this is already useful to understand how to engage and what product and services might fit with the customer.
Level 2 of Customer Profiling is how it is reflected in its consumption behavior: type of products or services, purchase frequency, amounts.
This Internship will go further and understand, based on current characteristics and behavior, what will be tomorrow’s behavior and consumptions.
Customer Profiling will enable to improve communication and forecasts.
You will be in charge of :
You will have the opportunity to present your work to our Customer in Retail or Non-Profit sectors.
In this project, the goal is to:
You will join our team of CRM Experts the support of our Big Data, AI team as well as Marketing Experts. You will work in a stimulating and highly skilled environment.
knowledge / skills required