Media Planning & Operations Manager (m/f/d)

  • Dyson
  • Zürich, ZH, Switzerland
  • 08/08/2020
Full time Data Science Data Analytics Big Data Statistics

Job Description

About us

Dyson is a global technology company founded in 1993 in Malmesbury, UK. Over 15,000 people, including James Dyson himself, spend their days strategizing, inventing technology and telling the Dyson story to the world. It's all about better ideas and better technologies to solve other people problems.
Since 1998 Dyson has been in the Swiss market. Over 50 people are responsible for the marketing and selling of all our Dyson products.

About the role

The Media Planning & Operations Manager plays a pivotal role within the Dyson Switzerland marketing team to help us achieve our ambitions as a technology enterprise in Europe. The role reports into the Head of Marketing and works directly with the commercial and digital marketing teams, EU Centre of Excellence and appointed media agency to shape and govern Dyson’s media investment to deliver both brand and commercial objectives.

  • Be the integrated media specialist for Switzerland working collaboratively with internal marketing teams and our media partners to develop best in class media strategies and plans that are authentic, efficient and effective. Be the expert and go to person for all traditional and full funnel topics.
  • Manage the annual and quarterly planning cycle and end-to-end process from briefing through to media plan implementation ensuring all milestones are delivered in a timely manner and to a high standard, providing progress updates to key stakeholders throughout.
  • Operational lead and key point of contact for the day-to-day management of the agency. Responsible for cross-category prioritisation and workflow, SLA management and service delivery, agency reporting and overall way of working.
  • Working with the Performance Media Specialist on the operational campaign set up across all funnels (social submission, programmatic trafficking, asset delivery), ongoing monitoring and improving of campaign set up and performance
  • Co-ordinate and review cross-channel media and audience plans to support new product launches, key marketing campaigns and commercial growth objectives. Be the key client interface with the local agency team and regional performance hub to ensure plans are integrated and that category plans are complimentary to each other and aligned to the overall business strategy.
  • Direct line manager for the Performance Media Specialist within the marketing team. Their focus is to drive revenue through our direct sales channels such as dyson.ch.
  • Own the traditional media planning and drive full funnel view, cooperate with and challenge the media agency plans. Align closely with the digital marketing team.
  • Work with our agency partners and in-house planning and analysis tools to determine optimum media investment and channel mix to drive both long-term brand building and short-terms sales objectives.
  • Identify new areas for testing and work closely with the Digital Marketing and Business Intelligence team to ensure that the frameworks and attribution models are being followed and deployed.
  • Reporting and sharing of learnings and campaign performance back to the business.
  • Support both category and digital marketing teams in driving optimisation & improvement in integrated plans, value and efficiencies.
  • Deliver to the metrics that matter targets and governance process set out by the Group Planning & Operations function providing reporting where required and leading on improvement plans.
  • Establish strong relationships with other European Commercial teams in order to identify common opportunities and/or challenges.
  • Budget Management: Manage the total media budget for Dyson Switzerland within agreed amount for the year.

About you

  • At least 3 years media management and operations experience in agency or in-house client
  • Experience in planning & buying of all key media (TV, Print, OOH, Programmatic Display & Video, Social & Search) and a solid understanding of the media landscape and changing consumer habits
  • Ability to interrogate local market plans to ensure they are best in class and deliver against both brand and demand objectives set
  • Media analysis and interpretation of media planning tools and results including data-driven attribution and media-mix modelling
  • Strong experience of media and audience planning, creative development and ad operations process
  • Strong commercial acumen and analytical skills
  • Project management skills and the ability to build relationships across functions and with multiple stakeholders
  • Fluency in German & English. French also a plus.

Benefits

  • 25 days holiday
  • Possibility to work from home
  • Attractive Pension scheme
  • Company bonus scheme
  • 24/7 accident insurance
  • Relaxed dress-code
  • Discount on Dyson machines and Corporate Benefits
  • Fruits, coffee, tea, water

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.