Digital Data Analyst

  • MSD
  • Lucerne, Luzern, Switzerland
  • 23/03/2020
Full time Data Engineering Data Analytics Big Data Data Management

Job Description

Our Marketing and Sales teams are passionate about bringing our medicines and vaccines to our customers around the world and support them by providing clinical information about products, educational information, clinical training programs and resources. We support healthcare providers and healthcare systems meet the goals of the patients in their communities.

For our Swiss subsidiary in Global Human Health based in Lucerne we are currently looking for an experienced Digital Data Analyst working together with a cross functional team on engaging ways of communicating and interacting with customers and patients through digital channels and technologies. (full-time, indefinite).

We are looking for an individual who is passionate to drive insights through digital analytics and constantly improve based on data to provide a state-of-the-art user experience for our customers and patients.


  • Bringing analytics capabilities into agile marketing by generating insights from data
  • Fostering a data driven mindset and analytical decision making ensuring the best user experience for customers and patients
  • Establishing and monitoring KPIs for digital marketing campaigns, newsletters, infographics, videos, animations, websites, landing pages, mobile applications, social media, etc.
  • Frequently communicating actionable insights, learnings and reports to the agile marketing team and other stakeholders
  • Building new analytical capabilities and tools together with various Teams/Groups
  • Staying on top of the latest digital analytics, measuring methodologies and technology trends
  • Supporting the creation of user stories together with the product owner and participating in sprint meetings


Technical Skills:

  • Bachelor’s degree in Mathematics, Economics, Information System Management or equivalent qualification.
  • Experience in data analysis for digital marketing.
  • Experience working on digital products together with IT departments.
  • Experience with personalization, targeting and segmentation.
  • Experience in data visualization and reporting.
  • Experience with google analytics, web trends, tableau, QlikView or similar tools.
  • Knowledge of correlation between transactional analytics data and customer feedback.
  • Relevant experience in pharmaceutical industry and/or medical device industry is an asset.
  • Knowledge of SQL and programming languages such as Python a plus.
  • Proficiency at a business level of English and German languages. French knowledge is a plus and strongly desired.

Personal competences:

  • Strong analytical mindset to translate data into meaningful information for the business.
  • Analytical and data driven approach to digital marketing.
  • Ability to communicate, facilitate and present in a concise and persuasive manner to peers and senior management.
  • User-centred design perspective to ensure the best possible experiences for our customers and patients.
  • Ability to work with cross-functional teams.
  • Deadline-driven and flexibility to accommodate variable workloads.

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.


Surrounded by the Swiss Alps in the heart of Switzerland, we have four sites in and around the Lucerne region. Switzerland serves as our regional headquarters and 1,000 employees from more than 50 nations work collaboratively in national and international positions. Our people work in a diverse range of functions including Sales, Marketing, Policy, R&D, Manufacturing, Quality Assurance, Clinical Research and Support Functions. Global Supply Chain Management is located in Switzerland with logistics and transportation being coordinated across more than 140 markets. At our Werthenstein BioPharma site in Schachen we research, develop and analyse new biological agents and new products, deliver clinical trial products for global clinical studies and operate one of our three global forensic laboratories.

We are proud to take an active role engaging with the local community, supporting the “Trendtage Gesundheit Luzern” health congress and sponsoring the “Swiss City Marathon Lucerne”. We are proud to be certified as a “Top Employer Switzerland” and “Top Employer Europe” showing our commitment to our employees and the community around us.

Merck & Co., Inc., Kenilworth, New Jersey, USA is known as “Merck” in the United States, Canada & Puerto Rico. We are known as “MSD” in Europe, Middle East, Africa, Latin America & Asia Pacific. We are a global biopharmaceutical leader with a diverse portfolio of prescription medicines, oncology, vaccines and animal health products.
We are driven by our purpose to develop and deliver innovative products that save and improve lives. With 69,000 employees operating in more than 140 countries, we offer state of the art laboratories, plants and offices that are designed to Inspire our employees as we learn, develop and grow in our careers. We are proud of our 125 years of service to humanity and continue to be one of the world’s biggest investors in Research & Development.

In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth.


We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively for the common good. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.